Tony Shaw

Bricks vs. Elementor: Which is Right for You? A Freelancer’s Guide

Bricks vs. Elementor: Which is Right for You? A Freelancer’s Guide

As a freelance web designer, your world is a vibrant tapestry of challenges and opportunities. One day, you’re deep-diving into crafting a sleek portfolio site for an emerging photographer, and the next, you’re piecing together an intricate e-commerce platform for a local boutique. It’s a rewarding yet demanding journey, where each project is a unique puzzle, and efficiency is your best ally. In this high-stakes game, the tools you wield can make all the difference—streamlining your process, enhancing your creativity, and ensuring you deliver top-notch work without burning the midnight oil.

When it comes to WordPress page builders, the debate often circles around two heavyweight champions: Bricks and Elementor. Both promise to be the secret weapon in your design arsenal, but as we know, no two freelancers’ needs are exactly alike. So, the burning question remains: which one truly aligns with the rhythms of your freelance hustle?

This isn’t your run-of-the-mill comparison piece. I’ve been in the trenches of freelance web design long enough to know that what works for one project may not shine as brightly on another. We’re going to dive deep into the heart of Bricks and Elementor, peeling back the layers to uncover which tool not only meets the demands of your dynamic workflow but elevates your designs and client satisfaction to new heights.

Join me as we navigate through this comparative exploration, armed with insights and experiences from the freelance front lines. Together, we’ll determine which page builder can become your trusted companion, making your freelance journey not just more manageable, but truly remarkable.

Elementor – Overview & Key Strengths

Elementor stands as a titan in the realm of WordPress page builders, its reputation built on user-friendly design and an extensive suite of tools. For freelancers navigating the fast-paced world of web design, here’s why Elementor might just be the ally you need:

Ease of Use: Elementor’s intuitive drag-and-drop interface is a game-changer, making it possible to bring web pages to life with speed and precision. Picture this: a client decides halfway through a project that they want a complete overhaul of the hero section. With Elementor, such adjustments are not just possible—they’re simple, ensuring you stay on track with deadlines without breaking a sweat.

Template Library: Every project begins with a vision, but transforming that vision into reality from the ground up can be daunting. Elementor’s vast template library offers a jumpstart, featuring designs that cater to a broad spectrum of needs. Specializing in websites for local restaurants? You’ll find templates equipped with menu features and image galleries, ready to be customized to your heart’s content.

Community Power: Elementor’s popularity has fostered a robust community, rich in resources like tutorials, support forums, and a plethora of third-party add-ons. This means if your client desires a specific feature—say, a unique slider function—you’re likely just a few clicks away from finding an Elementor solution or add-on to make it happen.

Beyond Design: More than just a page builder, Elementor comes packed with marketing tools including pop-ups, forms, and dedicated landing pages. This suite enables you to offer added value to your clients—like email capture and lead generation—directly within your design workflow, potentially expanding your business offerings and revenue streams.

Key Considerations for Freelancers

Cost: While Elementor offers a free tier, the reality for most freelancers is that the Pro version’s advanced features are necessary to fully leverage Elementor for client projects. It’s important to factor this into your budgeting and tool selection process.

Performance: Elementor’s comprehensive functionality can, in some cases, affect website load times. When the speed of a website is a priority for your clients or your niche demands lightning-fast load times, it’s crucial to weigh this potential impact.

Future-Proofing: With a large development team and continuous updates, Elementor provides a sense of security for freelancers looking for a reliable, future-proof tool. This reassurance is invaluable, knowing you have a solid foundation for your client projects for years to come.

For freelance web designers seeking a blend of power, flexibility, and ease of use, Elementor presents a compelling choice. Its comprehensive features, supported by a vibrant community and continuous development, make it a tool well worth considering for your web design toolkit.

Bricks – Overview & Key Strengths for Freelancers

Bricks is swiftly carving out its niche within the world of WordPress page builders, captivating a growing audience of developers and designers who prioritize flexibility and performance. As a fresher face on the scene, it brings a compelling blend of features to the table, particularly for freelancers who are ready to push the boundaries of web design. Here’s why Bricks could be the game-changer you’ve been looking for:

Performance Focus: At the heart of Bricks is a commitment to streamlined, efficient code—resulting in websites that load quickly and run smoothly. This focus on performance is more than just a technical triumph; it’s a direct benefit to your clients, enhancing user experience and potentially boosting SEO rankings. In the fast-paced digital world, a swift website is a significant advantage.

Customization King: Bricks hands the reins of customization over to you, especially if you’re versed in CSS. The ability to fine-tune and personalize every design aspect means you can meet even the most specific client demands. Whether it’s a unique visual flair or a custom feature, Bricks empowers you to deliver tailored solutions with precision.

Theme Building: Beyond individual pages, Bricks offers the tools to craft entire WordPress themes from the ground up. This capability is a goldmine for freelancers who specialize in custom theme development, allowing you to offer bespoke themes as a premium service—a distinguishing factor in the competitive freelance market.

Pricing & Licensing: With options for both yearly and lifetime licenses, Bricks presents an attractive proposition for freelancers planning extensive use. The lifetime license, in particular, is a prudent investment, eliminating ongoing costs and securing your access to a powerful tool for the long haul.

Key Considerations for Freelancers

Learning Curve: While Bricks offers unparalleled flexibility and customization, it does come with a steeper learning curve, especially for those new to CSS or theme development. Freelancers should weigh their current skill set against the time and effort required to master Bricks to its fullest potential.

Project Fit: Given its strengths in customization and performance, Bricks is particularly well-suited for projects that require bespoke solutions or cater to niches where website speed is paramount. It’s important for freelancers to assess the types of projects they typically undertake and determine if Bricks aligns with their needs and those of their clients.

Investment vs. Return: The decision between opting for a yearly license or making a one-time purchase with a lifetime license should be considered carefully. Freelancers need to evaluate their projected use of Bricks, factoring in the initial investment against the potential long-term savings and benefits.

Bricks emerges as a powerful contender for freelancers who prioritize speed, flexibility, and the ability to deliver customized web solutions. Its performance-centric approach, coupled with deep customization options and a favorable licensing model, makes it a tool worth considering for those looking to elevate their web design offerings. However, the need for technical proficiency and the consideration of project types and future needs are essential factors in making an informed decision.

Head-to-Head Breakdown

Diving into the head-to-head comparison between Bricks and Elementor reveals a landscape filled with nuances, each catering to different facets of the freelance web design experience. This section aims to dissect these differences, offering insights into how each tool might align with your unique workflow and business model.

Ease of Use

At the heart of any page builder’s appeal is its ease of use. Elementor shines in this arena with its intuitive, highly visual drag-and-drop interface, making it a beacon for freelancers who value speed and simplicity in website creation. Bricks, while equally committed to facilitating easy website construction, tends to favor those with a bit more technical acumen, especially when it comes to CSS for in-depth customization. Freelancer Implication: For rapid project turnarounds or when bringing a new client up to speed, Elementor’s straightforward approach can be a game-changer, minimizing friction and maximizing efficiency.


When comparing the feature sets, Elementor often appears more robust out of the box, offering a wide array of functionalities that cater to a broad spectrum of design needs. Bricks, on the other hand, doesn’t lag in capabilities but instead emphasizes flexibility and the power of customization through coding. Freelancer Implication: Your choice should reflect the nature of your projects. If your design work leans towards specialized functionalities—think advanced quizzes or unique interactive elements—Elementor’s extensive feature list and add-on ecosystem might serve you well. Conversely, if your vision involves crafting bespoke themes or deeply personalized websites, Bricks offers the creative freedom you crave.


Performance is where Bricks really begins to distinguish itself, with a reputation for generating cleaner, more efficient code that translates into quicker website load times. Elementor, while highly capable, can introduce a bit more bloat, potentially affecting site speed. Freelancer Implication: Speed is not just a convenience; it’s a critical component of user experience and SEO performance. If delivering lightning-fast websites is a cornerstone of your value proposition, or if you tackle complex, data-intensive projects, Bricks could provide the performance edge you need.


The pricing models of these tools reflect their differing philosophies. Elementor operates on a yearly subscription basis for its Pro plan, which is a familiar model for many freelancers. Bricks offers more flexibility with both yearly and lifetime licensing options. Freelancer Implication: Your volume of work and long-term planning come into play here. For those who build numerous client sites annually, Bricks’ lifetime license can offer substantial savings over time. If your use of a page builder is more sporadic, Elementor’s yearly subscription might align better with your needs.


Support is a crucial factor, especially when deadlines loom. Both Bricks and Elementor boast strong documentation and vibrant communities. However, Bricks’ smaller user base can sometimes mean more direct and responsive support. Freelancer Implication: In situations where every hour counts, having access to swift and effective support can be the difference between meeting or missing a deadline. This aspect is particularly vital for freelancers who operate on tight schedules and cannot afford delays.

Key Consideration

The quest for the “perfect” page builder is highly personal, dependent on a myriad of factors from design philosophy to project complexity. In this showdown, there’s no universal victor—only the right tool for the right freelancer. Elementor might win hearts with its ease of use and rich feature set, ideal for those who prioritize speed and simplicity. Bricks, with its emphasis on performance and customization, appeals to those ready to dive deeper into the fabric of web design.

Ultimately, your choice between Bricks and Elementor should be guided by a clear understanding of your own needs, your clients’ expectations, and the types of projects that fill your portfolio. By weighing these considerations carefully, you can select the tool that not only fits your current workflow but also supports your growth as a freelance web designer.

When to Choose One Over the Other

Navigating the choice between Bricks and Elementor is akin to selecting the right tool for a specific job, with each project’s unique demands guiding your hand. As you ponder which page builder to harness for your upcoming freelance projects, consider these typical scenarios that many freelancers face. They highlight the conditions under which one tool might shine brighter than the other.

Scenario 1: The “I Need It Done Yesterday” Client

You’ve just onboarded a client whose priority is speed—they need a straightforward website up and running posthaste, without much fuss over custom design elements.

Best Fit: Elementor. With its intuitive drag-and-drop interface and an extensive template library, Elementor is your best ally for rapid deployment. It’s designed to bring websites to life swiftly, making it ideal for projects where time is of the essence.

Scenario 2: The Design-Obsessed Client

This client has a precise vision for their website, demanding meticulous control over every pixel and a look that stands out from the crowd.

Best Fit: Bricks. If customization down to the last detail is what your client craves, Bricks is the way to go. Its approach, which favors those with a handle on CSS, allows for unparalleled personalization, ensuring that you can meet even the most exacting demands.

Scenario 3: The Evolving Website Project

The project starts small, but there’s a clear indication from your client that the website will need to grow over time, incorporating more complex features like membership areas or detailed forms.

Best Fit: Consider Bricks. Its robust theme-building capabilities and flexibility mean you can start with a solid base that’s ready to expand as your client’s needs evolve, without hitting the limitations often encountered with more rigid builders.

Scenario 4: The Freelance Newbie

If you’re relatively new to the world of web design, looking for a tool that will grow with you as you refine your skills and tackle more complex projects.

Best Fit: Elementor. Its ease of use and forgiving learning curve make it an excellent starting point for those still getting to grips with web design fundamentals. As your confidence and expertise grow, particularly with CSS, transitioning to or incorporating Bricks could enhance your design capabilities further.

Key Consideration

These scenarios underscore a vital principle: the choice between Bricks and Elementor should be led by the specific needs of each project and client. Mastery of at least one of these powerful tools is essential for any freelancer aiming to meet the diverse demands of their clientele efficiently. Whether you lean towards the swift and user-friendly Elementor for projects requiring speed and simplicity or favor the customizable and scalable nature of Bricks for more complex, bespoke websites, understanding the strengths of each tool will empower you to make the right call for every project that comes your way.

The “It Depends” Factors

In the dynamic realm of freelance web design, the quest for the ultimate page builder can often lead to the crossroads of Bricks and Elementor. Each tool has its champions, and each has proven its worth across countless projects. Yet, the notion of crowning a definitive “winner” in this duel doesn’t quite capture the full picture. The reality is, the best choice hinges on a tapestry of factors, each deeply personal and unique to your freelance journey.

Your Niche

The first thread in this tapestry is your niche— the specific sector or type of website you’ve carved out as your domain. For those who thrive on crafting quick, sleek brochure sites for local businesses, the rapid deployment and rich template library of Elementor might be the perfect fit. On the flip side, if your expertise lies in developing complex e-commerce platforms or sites that require intricate custom data handling, the robust flexibility and deep customization offered by Bricks could be indispensable.

Client Expectations

Next, consider the spectrum of your clients’ expectations. Some clients may prioritize a fast turnaround and cost-effectiveness over intricate design details, a scenario where Elementor’s efficiency and ease of use shine. Alternatively, clients demanding bespoke designs, pixel-perfect precision, and superior site performance will likely find more value in the capabilities Bricks brings to the table, with its emphasis on clean code and speed optimization.

Your Tech Comfort

Lastly, your level of comfort and familiarity with coding, particularly CSS, plays a pivotal role. Bricks offers a playground for those who speak the language of code, allowing for unparalleled customization at the hands of those willing to dive deep. However, if you’re in the process of sharpening your coding teeth, Elementor presents a more approachable learning curve, enabling you to deliver attractive, functional sites as you build your technical prowess.

Key Takeaway

In the end, the choice between Bricks and Elementor is not about which is objectively better; it’s about which is better for you—your business, your niche, your clients, and your skill set. Reflect on these dimensions as you navigate your path forward. Whether you lean towards the immediate, user-friendly appeal of Elementor or embrace the customizable, performance-first ethos of Bricks, the goal remains the same: to craft websites that resonate with your clients and elevate your freelance business. The most informed decision emerges from a deep understanding of your own needs, aspirations, and the unique demands of the projects you undertake.

The Verdict

As we’ve navigated the intricacies of Bricks and Elementor, it’s clear that both platforms offer a wealth of possibilities for the freelance web designer. They each have their own set of strengths that cater to different aspects of the design process:

  • Elementor shines with its user-friendly interface, expansive template library, and the seamless experience of launching visually captivating websites in record time.
  • Bricks stands out for its stellar performance, unparalleled customization options, and comprehensive theme-building capabilities, making it a powerhouse for those who delve into the finer details of web design.

The quest for the “perfect” page builder is a deeply personal journey, one that reflects the diverse needs and preferences of freelancers everywhere. Whether your priority lies in the ease and speed of design, the depth of customization, or the balance between performance and aesthetics, the decision between Bricks and Elementor is yours to make. It hinges on the nature of the projects you embrace, the expectations of your clients, and how comfortable you feel navigating the technological underpinnings of the web.

Embracing the right toolset for your business isn’t just about choosing between two leading platforms; it’s about identifying the resources that resonate most with your workflow, enabling you to deliver exceptional websites that stand the test of time. This adaptability, the keen ability to match your toolset with your project requirements, marks the true essence of a successful freelance web designer.

Talk About It…

Now, I turn the spotlight over to you, the vibrant community of freelance web designers who breathe life into the digital landscape every day. Have you used Bricks or Elementor in your projects? Do you find yourself gravitating towards one over the other, and if so, what drives your preference? Dive into the comments section below and share your insights and experiences. Your contribution not only enriches our discussion but also guides fellow designers in making educated decisions that best suit their unique business needs. Let’s foster a community where shared knowledge leads to collective growth and success.

Share this Article


Leave a Reply

You may also like ...


The Evolution of Airbnb: A Design-Centric Journey

From its humble beginnings as a small bed and breakfast in the founder’s rented house to becoming a billion-dollar multinational hospitality company, one thing has been crucial to Airbnb’s success:

You've scrolled this far, Why not take the next step? Reach out, and let's discuss your project.